Marketing Executive
Hello! I'm Raphael Tissera, a dynamic digital marketing and creative strategy professional with hands-on experience in FMCG campaigns, branded content and YouTube-native storytelling. I'm currently a Marketing Executive at CodeGen International, where I plan and execute data-driven campaigns for brand visibility, lead generation and customer engagement.
I lead multi-platform digital initiatives, coordinate creative teams and deliver content that drives engagement and brand impact. With a Bachelor's degree in International Business Management (IPAC Business School, France) and a background that started in my family's hospitality business, I blend a business-management foundation with creative execution and analytics, a hybrid skill set suited to strategy-driven marketing environments.
Beyond work, I'm an active member of the Rotaract Club of Negombo, serving as Public Relations Director for 2026/27 after terms as Editor and Professional Development Director. I'm passionate about youth leadership, community projects and mentoring young people toward their next step.
Marketing Executive
IPAC Business school, France
Wijaya Graphic
St. Nicholas' International College
Planning and executing data-driven marketing campaigns for brand visibility, lead generation and customer engagement.
Optimising performance through insights and analytics across the CodeGen ecosystem of brands, with a focus on strengthening global brand positioning and corporate storytelling.
Read MoreContributed to digital and branded content strategy for YouTube creators and FMCG brands.
Supported script development, creative concepts and youth-focused storytelling projects, and coordinated production teams to contribute to marketing communication planning.
Read MoreSupported digital marketing strategies for hotels and SME brands in Negombo.
Assisted in content planning, data-informed storytelling and brand engagement initiatives, and coordinated creators, editors and brand teams to execute campaigns.
Read MoreDeveloped financial handling, customer communication and documentation accuracy.
Observed operational decision-making and asset evaluation workflows, building a practical understanding of how financial services run day to day.
Read MoreManaged day-to-day operations and supported digital transformation initiatives.
Gained an understanding of business operations, customer relations and leadership, and helped the family business build its digital presence on social media.
Read MoreBalanced school studies with freelance graphic design work, crafting engaging visuals for clients.
Developed a diverse portfolio of design projects, strengthening both technical skills and client communication.
Read More
Develop comprehensive marketing strategies to drive brand growth and engagement.
Create visually appealing designs for various marketing materials and brand assets.
Implement effective digital marketing campaigns across various online platforms.
Scripts, creative concepts and youth-focused storytelling for YouTube creators, FMCG brands and social channels.
Manage and grow social media presence to increase brand awareness and engagement.
Assist in developing and maintaining a strong, consistent brand identity across all channels.